Data Extensions allow you to connect values from your contacts with additional data, such as assigned agent information and preferred store information.
These extensions are a great way to not only manage your separate lists of information, but insert that information into your creative for more personalized content - the type that converts.
For example, let's say you have a contact with Vaughan Mills as their favourite store, ID #503. An extension gets created called “Store Information”, which has records that might look like the following:
|503||Vaughan Mills||123 Street Rd.||email@example.com|
|208||Richmond at the Hills||536 Road St.||firstname.lastname@example.org|
Using these records, you can display any of the information related to the Vaughan Mills store in your message.
Along with Data Extensions, a refreshed user interface is coming to CONNECT. The changes include a new color theme, rounded header buttons and tabs.