This feature offers the possibility to create Dynamic Subject Line based on the data that was collected from your customers or users, You can either use a dynamic variable or add a logic.


1.  Click ## "Insert a Dynamic Variable" button


Click ##


  •  In the envelope tab:
    • Click on the ## button



2.  Select your Fields


Select your fields


In the popup window, different options are available

  1. Select a field : You can choose which DataMart field you would like to pull and display dynamically.
  2. Select a format : This allows you to reformat the data (eg. Switching All caps into lower case)
  3. Default value : If the data field was not provided or collected, we can choose to display a default value eg. "Customer"
  4. Click Insert

3.  Click on Add Logic


Click on Add Logic



4.  Add Logic Explained


Add logic explained



In the popup window, different options are available

  1. The IF statement is the first condition based on the DataMart fields.
  2. The ELSE/IF statement is the following condition based on the DataMart fields.
  3. The ELSE statement will display the value added in the text box if the above conditions are false
  4. Click Insert

5.  Logic Example


Logic Example


  • In this logic , we would like to display the recipient firstname in the subject line as well as giving 10% OFF to anyone from Toronto If they are not form Toronto, they would get 20% OFF. 
  • You are able to add an endless number of layers to your logic in order to create a highly personalized email.